Audio and image bring their
own special qualities to the news story.
- Audio is immediate, intimate and personally engaging.
- Image is emotive, evocative and descriptive.
These traditions have meant
that each medium has a specialty, so to speak, within journalistic production.
- Newspapers are able to convey complex stories with in-depth analysis.
- Radio is best at delivering breaking news and spot stories.
- Television and video does great action stories and dramatic footage
Video is best and
delivering action through dramatic images. So while radio was thinking about
writing for the ear. TV is about writing for the eye.
As the videographer
you are thinking about the kind of vision you have and how your words can tell
that story.
Your interviews are still
very important but they are working in tandem with your script, your images and
your physical self through the piece to camera—and all of these components are
very important to telling a story effectively.
·
Video needs words to give its pictures meaning,
but without pictures it is nothing.
·
A good reporter writes to the pictures, they look at
what the pictures say and tease this out.
·
In Video, the eye dominates – pictures have a more
instant impact than words, they capture the imagination.
·
In television, the script controls both what is said
and what is seen. So it’s a juggling act, and it must be perfect every
time. Mistakes are unforgivable on Video and especially TV because they are so
noticeable and hard to correct.
But when we think about the
changes that online have brought to the media, it also means differences in the
way both audio and video are being accessed and distributed and produced.
While we might think of
broadcast as TV and radio stations broadcasting out the news that we see or
hear, actually online technologies make use of all three modes of story
telling—text, video and audio—as well as the increased communicative potential
of social media.
So we understand the use of
Online as interactive and mixing mediums, for immediate effect and analysis and
audience engagement.
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